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Ante

Ante blog

Guides, agency comparisons, and how AI search actually works

Buyers now build a shortlist inside an AI answer, often without visiting a single website. Everything below is what we do about that, written out in full.

Deciding what to do

The AEO stack for small teams

The tools a small team needs to run AI search in house, with a minimum stack and a full stack priced.

Abigail Nathan Abigail Nathan
15 min
Comparing tools

Best AI visibility tools in 2026

Eleven tools that track how your brand shows up in AI answers, with engines, prices, and agency fit.

Abigail Nathan Abigail Nathan
16 min
Understanding AI search

Why your ChatGPT traffic dropped in October

ChatGPT referrals fell about half in GA4 from October 9. Most of those visits are now landing in Direct.

Abigail Nathan Abigail Nathan
8 min
Deciding what to do

AEO in house vs agency

Almost every team can do this themselves. Whether it survives contact with the roadmap is the real question.

Abigail Nathan Abigail Nathan
8 min
Deciding what to do

Is llms.txt enough?

The most common first move in AI search, and close to the least effective one.

Abigail Nathan Abigail Nathan
6 min
Deciding what to do

Can your content writer do AEO?

A writer covers about half of it. Which half depends on why you are absent.

Abigail Nathan Abigail Nathan
7 min
Deciding what to do

How long does AEO take?

Three different clocks, and how to get a real read without waiting a quarter.

Abigail Nathan Abigail Nathan
6 min
Deciding what to do

How to measure AEO

Rankings and traffic cannot tell you whether an engine named you. What can.

Abigail Nathan Abigail Nathan
7 min
Deciding what to do

Do ads influence AI answers?

Paid spend does not buy citations. It is not irrelevant either.

Abigail Nathan Abigail Nathan
7 min

Would you rather just see where you stand?

The free AEO report runs the measurement described in these articles across five engines, on your own buyer questions, and comes back in three business days.

Get the free report